1. Language
Trying to use new words or
phrases
High accuracy in spelling or
grammar
Variety of vocabulary
2. Content
Interesting,
funny, creative, informative,
sophistication, coherent
Pictures, videos, links
Must have a point
Recognizable theme, mood of
the blog
Original, show your
personality, personalize it, personal sharing
NOT necessarily about daily
life, Relates to Japan and Japanese
Post interesting questions,
post surveys, longer posts
3. Layout
Aesthetics, Neat, Decoration,
Colorful
Unique
4. Communication
Efforts,
Communication with the readers
Communication with the readers
5. Consideration
Use different forms of media to engage the readers
Visually engaging
Visually engaging
6. Frequency
Posting/commenting more than
only when it is mandatory
Has at least all the
required posts as well as other more fun ones
Frequency of posting
7. Others
Eye candy
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